AI-Driven Success: How Adobe Generated $10M+ in Additional Revenue #AIMarketing🚀
Content Personalization, Collaboration, and Conversational AI strategy that even you could use at your organization
If you are a content marketer you would know this thumb rule of current times
👍“Personalization is the Key ”👍
If you develop any form of content, you must prioritize content personalization.
After all, it's one of the most effective strategies to boost content performance...
This is due to the fact that tailored content provides consumers with exactly what they want when they want it. Which results in comparatively high conversion rates! It is what today's consumers expect as they increasingly interact with brands on their own terms and at their own pace.
There is only one issue:
Most businesses struggle with content personalization.
They either don't do it at all or have no idea what it is...
Alternatively, they fail to do so intelligently.
The outcome is the same in both circumstances.
But not with Adobe!
We are all aware of the progressive growth of the software giant.
Consumers use website content to learn about your products and solutions and to discover answers to their burning concerns. Oh, boy, does Adobe have a tonne of online content!
Nevertheless, with all of the company's website material, it might be difficult to keep consumers engaged and locate them exactly what they need at any given time. (Problem Source)🔒
What did Adobe do to solve this problem?🔑
They turned to collaboration with conversational marketing tech firm - Drift
Adobe turned to Drift's conversational AI to solve this problem. 🔓
Drift's chatbot uses artificial intelligence to engage in natural language discussions with site visitors at every point of their experience. The bot was able to route visitors to what they required at the time they required it.
It could also transfer discussions to humans when the moment was perfect. ⏳
As a result, more users became clients, producing an additional $10.8 million in revenue for Adobe. 🤑
If you are heading a web asset with large content marketing activities. This could be a good strategy for you to replicate!
If you found this interesting, guess what - they did this back in 2022 1st half of the year!
Guess what they would be doing now with the rapid growth of AI! 📈
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